IDEVERRAY - Own Brand | SCIENCE CREATION

IDEVERRAY

China Original Designer Unisex Streetwear

IDEVERRAY is a Chinese original designer fashion brand born from street culture and youthful rebellion. As a Guochao brand, it embodies the confidence and creative energy of China's new generation — independent, bold, and unapologetically authentic.

The brand specializes in gender-neutral boyfriend-fit (BF) hoodies and T-shirts that prioritize comfort without compromising on attitude. Every piece is a statement: you don't wear IDEVERRAY to fit in. You wear it to stand out.

Cool is not a style.
It is who you are.

Visit ideverray.com

Brand Philosophy

Mission, Vision & Values

Mission

To empower self-expression through fashion. IDEVERRAY creates clothing that lets young people be themselves — comfortably, boldly, and without apology.

Vision

To become the defining voice of Chinese streetwear on the global stage. A brand that bridges heritage and modernity, East and West.

Values

Authenticity over trends. Comfort over conformity. Individuality over labels. We design for the fearless.

Brand Story

From Factory to Fashion Statement

IDEVERRAY was born inside SCIENCE CREATION — a factory that had spent nearly two decades making clothes for the world's biggest brands. The question was simple: if we can make premium apparel for others, why not create something of our own?

Drawing from street culture, youth energy, and the rising tide of Guochao (China Chic), IDEVERRAY launched as a unisex brand for a generation that doesn't need permission to be themselves. BF-fit silhouettes, premium fabrics, and attitude-driven design became the brand's DNA.

Today, IDEVERRAY reaches young consumers across Tmall, TikTok, and Xiaohongshu — not just selling clothes, but building a community of self-expression.

Product Gallery

BF-Fit Hoodies & T-Shirts Collection